New Evangelization results

A lady in our homeschool group sent this out, thought it was pretty interesting:

'Catholics Come Home': Bringing them Home to the Faith

4/9/2008
Catholic News Agency

PHOENIX (CNA) - In less than three weeks, 3,000 Catholics returned to the Church in the Diocese of Phoenix due to the effort of a new lay apostolate, CatholicsComeHome.org.

The program consists of a website and commercials aired on local television that effectively portray the truth and goodness of the Catholic Church.

In an interview with CNA, Catholics Come Home, Inc. founder and president, Tom Peterson explained that the ads are designed to take people to the website, CatholicsComeHome.org, where they can find answers to questions about Church teachings, and also to put them into contact with their local parish to be led home, back to the Catholic Church.

Prior to founding Catholics Come Home, Peterson worked in advertising until he attended a retreat that completely changed his life. It was then that he knew God was calling him to use his advertising talents for evangelization.

Years later, he was contacted by the Diocese of Phoenix to help start a three-week campaign which was launched last month. In Phoenix, the commercials were aired on all major television networks and also ESPN, Lifetime, FOX News and others.

After the first commercial campaign, not only did the diocese report a marked increase in Mass attendance, but over “31,000 unique visitors came to the website from Phoenix and other US cities plus 60 foreign countries, with questions, to look up Mass times, to read information on marriage issues, to watch testimonies or to order Matthew Kelly’s book, ‘Rediscovering Catholicism.’”

The commercials aired on television are produced by CatholicsComeHome.org. Before airing the ads, two of the clips, “Epic”, and “Movie,” were shown to a focus group that consisted of former and practicing Catholics, non Catholic Christians, as well as those without any faith.

The feedback received from the group was outstanding. Seventy-eight of the 100 participants had positive responses to the ads. In another assessment, the organization found that before watching the videos, 90% of the participants had negative impressions of the Catholic Church. After viewing ads one time, 54% had a much more favorable impression. Hearts and minds were changed after viewing these creative and inspired ads.

* Link for the whole article